The Corners of Brookfield to Welcome First-to-the-State Piercing and Jewelry Studio Rowan

Date: Oct. 12, 2023

FOR IMMEDIATE RELEASE

Oct. 12, 2023

FOR INFORMATION, CONTACT:

The Corners; Alicia Wilson

608-577-4717 / alwilson@laughlin.com 


The Corners of Brookfield to Welcome First-to-the-State Piercing and Jewelry Studio Rowan

Retailer sees Wisconsin as growth market; chooses The Corners for debut

Town of Brookfield, Wis.The Corners of Brookfield today announced an exciting addition to its retail lineup with the addition of Rowan, a premier piercing and jewelry studio with locations nationwide. The new Rowan at The Corners will be the retailer’s entre into the Wisconsin market and will be located on High Street, south of Goddess & The Baker.

“Rowan will not only bring a new level of expertise in piercing to the market, but also offer jewelry, accessories and a memorable and enjoyable experience for our shoppers,” said Robert Gould, CEO of Brookfield Corners, LLC. “Rowan has reimagined the jewelry market introducing utmost quality and care, and I’m thrilled for our community to experience just that.”

This first-to-the-state retailer is leasing a 1,370 sq. ft. storefront and is expected to open in Spring 2024.

Rowan, founded in 2018 in New York, now operates in 19 states nationwide. It is highly regarded in the industry with all of its piercings performed exclusively by licensed nurses, ensuring the highest standards of professionalism and care. Additionally, Rowan uses only hypoallergenic earrings crafted from premium metals, putting customers' comfort and well-being at the forefront.

“Rowan is more than a piercing studio, we’re a celebration of individuality and self-expression,” said Louisa Schneider, Founder and CEO of Rowan. “We considered various locations for our first Wisconsin location, and The Corners of Brookfield fit all our needs to provide a top-quality and unique experience for our Wisconsin customers who we look forward to welcoming soon.”

According to Schneider, Wisconsin is a growth market for the retailer with plans to open additional locations in the future.

Since first opening in 2017, The Corners has been the debut location for many first to the state retailers, including Altar’d State, Anthony Vince Nail Spa, Arhaus, Arula, Goddess & The Baker, Grimaldi’s, Here Chicky Chicky, Improv, Kendra Scott, Le Macaron, L.L. Bean, Silverspot Cinema, Von Maur, Vow’d, Wahlburger’s.

About Rowan

Rowan is an innovative and trendy ear-piercing studio that brings safety to the forefront with their team of licensed nurses and genuine hypoallergenic jewelry. Their brick-and-mortar locations across the US provide a long-overdue alternative to the standard mall piercing and believes that ear piercing is a milestone moment that should always be accessible, enjoyable and safe for all. Website: www.heyrowan.com Instagram: www.instagram.com/heyrowan/.

About The Corners of Brookfield

The Corners of Brookfield is a 750,000-square-foot premier town center, comprising 400,000 square feet of retail and restaurant space, 244 luxury apartment homes and parking for more than 1,700 cars. For more information visit www.TheCornersofBrookfield.com or Facebook.

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Media Contacts

  • Kathryn Whitlock The Corners of Brookfield Office: (414) 305-5938
  • Kris Naidl The Corners of Brookfield Office: (414) 614-6208
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