THE MARKET STREET PROJECT

New Look Market Street: New Retailers, Expanded Stores

We're excited to announce a major initiative in reimagining Market Street, bringing our guests more of what you love! Located on the east side of the shopping center, this new look will feature a new slate of retailers and undergo significant investment in public realm enhancements that began in May 2025.

With a continued goal of creating a unique sense of place, the revisions to Market Street will build on a deliberate tenant mix strategy to attract some of the brightest and freshest brands that regional and national retailers have to offer.

Retailers joining the transformed Market Street plans will include Evereve, which will relocate from High St. to a new, larger store of 3,875 sq. ft. Joining them will be, Alo Yoga (Alo), a first-to-Wisconsin retailer, that is a Los Angeles-based premium lifestyle brand specializing in luxury activewear with a mission to spread mindful movement, inspire wellness and create community, which will open a 4,020 sq. ft. store. Both stores are under construction and expect to open in 2025.

And there will be more announcements including 2025 openings soon – stay tuned!

Market Street Animation:

Construction Updates:

Public Realm Improvements:

Construction of the public realm improvements, including landscaping and hardscape alterations, bench seating, planters, realignment of sidewalks and parking stalls in keeping with more defined retail focus, as well as scheduled maintenance has began along Market Street earlier this month.

This project is slated to be completed in phases with final anticipation to be completed in August 2025.

Parking: Please utilize the parking lots on the West side of the property on the upper level or the covered parking in the structure. Please follow construction signage displayed throughout the center.

Pedestrian Access: Throughout the duration of the Market Street construction, pedestrian access will still be available.

*This section will be updated regularly with construction updates & plans for customer accessibility*

Pedestrian & Vehicle Accessibility Phases Below:

Phase I: 5/12 - 6/4

Phase II: 6/4 - 6/16

Phase III: 6/17 - 6/18

South End Intersection: 6/16 - 6/20

Phase IV & V : 6/4 - 8/8

Market Street will be closed during this time for vehicular traffic.

Pedestrian access remains open.

Please utilize our covered parking structure to access any point in the shopping center!

Phase VII: 8/11 - 8/13