FOR IMMEDIATE RELEASE

October 21, 2025

FOR INFORMATION, CONTACT

Katie Whitlock

414-270-7270, kwhitlock@laughlin.com

Madewell to Debut Region’s First Dual-Concept Store at The Corners This Week

Men’s and women’s fashion retailer joins center’s reimagined Market Street on Oct. 22; Special events welcome shoppers on Oct. 25-26

Town of Brookfield, Wis. –The Corners of Brookfield today announced that Madewell will officially open its first dual men’s and women’s location in Southeast Wisconsin on Wednesday, Oct. 22. The 4,575 square foot storefront is the latest addition to a slate of new tenants on the center’s reinvented Market Street this year.

To celebrate, Madewell will host special events on Oct. 25-26. Shoppers can enjoy a pop-up coffee cart serving complimentary matcha and coffee while they browse on Oct. 25. The following day, guests can customize their denim, hoodie and t-shirt purchases with live chainstitch embroidery by Chicago artist Jessi Woska.

“We’re thrilled to see Madewell officially open its doors at The Corners,” said Robert Gould, CEO of Brookfield Corners, LLC. “This dual-store concept adds even more energy and variety to our retail lineup and reinforces The Corners as a place where shoppers can discover something new every visit.”

Part of the J.Crew Group, Madewell is a premium denim brand for women and men. Their designs are elevated yet effortless, blending classic craftsmanship with modern details and unexpected combinations.

For more information, visit www.thecornersofbrookfield.com.

About The Corners of Brookfield

The Corners of Brookfield is a 750,000-square-foot premier town center, comprising 400,000 square feet of retail and restaurant space, anchored by a Von Maur department store and Sendiks grocery store, with 244 luxury apartment homes and parking for more than 1,700 cars. For more information visit www.TheCornersofBrookfield.com or Facebook.

About Madewell:

Madewell is a destination known for best-in-class denim and effortless styling for women and men. Rooted in elevated everyday style, Madewell offers cool classics that are well-made wardrobe builders, denim with unparalleled quality, fit, and craftsmanship and of-the-moment designs. Beyond the curated trends and everyday essentials, Madewell distinguishes itself through meaningful innovative sustainability practices, a membership program that offers insider treatment and community-focused initiatives. A part of the J.Crew Group, it operates 154 Madewell stores nationwide and is available at madewell.com and with select wholesale partners, as of January 2024.

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